In China, Apsara is a long-time partner with Beijing Linden Consulting Company, headed by Zhu Mei.

Zhu Mei, President – Beijing Linden Consulting

• 20 years experience in senior consulting positions and management as an executive for both Chinese and multinational organizations in China
• Previously served as Chinese Chief Representative of BMG Music Publishing (Bertlesman AG Group); MD, China of the Motion Picture Association of America; Director of Shandwick Public Relations; Director of Legend Internet Information Services Group (Lenovo)
• Research Fellow for the Chinese Academy of Social Sciences (one of the best-known government-supported research organizations in China)
• Member of Beijing Foreign Correspondent’s Club
• HQ in Beijing, China

BEIJING LINDEN CONSULTING

Beijing Linden Consulting was established in 2001 by a group of powerful Chinese executives and former members of the Chinese government. Our team of diverse individuals reflects the contemporary climate of Chinese business with highly educated individuals schooled in both politics and the private sector.

Years of experience in both multinationals and domestic business provides us with both a thorough knowledge of Western business procedure and a native perspective on the situation on the ground in China. It is our ability to play effectively and professionally at both ends of the table that makes us unique.

With offices and partners in Beijing, Shanghai, Guangzhou, Hong Kong, Tokyo, Lausanne, Washington, D.C., Dallas and Seattle, we

can ensure that we have people on the ground where and when you need them.

Our Expertise

Beijing Linden Consulting’s unique combination of political and private enterprise team members has allowed us to be successful in many different fields in China with particular expertise in:

• Media & Entertainment;
• Internet & New Media;
• Telecommunications;
• Sports;
• Art;
• Medicine;
• Real Estate;
• Education

Beijing Linden Consulting can help you to:

• Identify and pursue viable business solutions
• Market & promote your product
• Identify appropriate joint venture partners or acquisition targets
• Provide facilitation services
• Take responsibility for media & public relations
• Enter into crisis management
• Survey government regulations & policy
• Hire staff & help to set up initial operations
• Arm you with the knowledge and contacts you need for continued success